CommercialBrandingCompliance & Regulations

Experienced F&B expert specializing in sales and marketing, with a strong focus on the Middle East and international brand development.

Claudie Le Roy

Claudie Le Roy

🌐 MIDEAST AE AE
B.16 PartnersEvian Volvic International

Experience

B.16 Partners

Boutique Consultancy Agency that supports local and international brands to set their footprint into the Middle East competitive market from Market study to instores implementation and business development support.

Founder & Owner · Middle East 2019–Present

Evian Volvic International

Head of Sales (Danone Waters) · Middle East 2012–2019

  • Owner of the Middle east P&L
  • Identification & optimization of Strategic growth drivers
  • Management and Leadership skills
  • Leading the regional negotiation drive

Hewlett Packard Middle East

Category Manager- Consumer Head · Middle East 2010–2012

  • Owner of the middle east P&L over 10 countries
  • Decision maker on the promotional offers and route to market
  • In charge of the animation of the KAMs in retail and distribution managers, Trainings for internal and external sales force
  • Head of the consumer department

LU France, KRAFT FOODS Group

Sales and Category Department · France 2001–2010

  • From sales rep in stores up to Retail KAM with management of sales team directly (12 pax) and functionally (150 pax. sales force)
  • Annual budget management, negotiation skills, Managerial skills, Data analysis