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Commercial
Hi, I’m Kathryn. Your go-to F&B Expert specializing in Business Development.
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Kathryn Read
EU
APAC
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How I Work
Bio
Kathryn is a seasoned international business consultant with over 25 years of experience in export and business development in more than 150 countries. Her passion lies in helping small and medium-sized enterprises (SMEs) succeed in their international expansion efforts. She supports the progress in international business development and tailors specific requirements to help clients.
As the Owner of Kathryn Read Consulting, she provides expert guidance and support to SMEs looking to expand to Europe and Asia. Her services include consulting for export and international expansion and executive mentoring for global sales and development. Additionally, she serves as a Consultant/Partner at Uniconsult-Wick & Partner. She leverages her extensive experience to help SMEs overcome the challenges of expanding internationally and helps identify and find the right distribution partners.
Kathryn's impressive career includes being the Head of Sales at HiPP Austria GmbH. She was responsible for sales and marketing in Central and Eastern Europe, North Africa, Near-East, and Asia markets. With her wealth of knowledge and expertise, Kathryn is a valuable asset to any company looking to expand their business on a global scale.
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Experience
Kathryn Elizabeth Read Consulting
Export consulting for consumer goods (mostly Food & Beverage); Training, coaching & mentoring for export sales professionals. Speaking at International Business Events
Owner ・ Europe & Asia 2019-Present
- Helping SMEs expand successfully to Europe and Asia.
- consulting for export and international expansion
- Executive mentoring for international sales and development
- training for sales executives transitioning to export from domestic
- international speaker on topics such as entering China, selling in South Korea, ecommerce in South East Asia - contact me for more details
HiPP Austria GmbH
Head of Sales II ・ Asia 2001-2019
- Overall responsibility for Asia & emerging markets as well as Best practice projects
- built HiPP presence in the Chinese domestic market from 0 to forecast €300 million 2018 (end consumer prices)
- founded HiPP Shanghai and built up the team there
- intensive support for the Asian markets
- best practice projects (eg. set up basic category management for distributors, sales guidelines for area managers and distribution partners, optimisation clinical sales force)
Head of Sales ・ Central/Eastern Europe and Asia 2007-2011
- Overall responsibility for sales and profitability in CEE, SEE, GUS and Asia, incl. Near East
- management of the planning department and customer services team
- negotiation annual contracts for SEE & CEE for major Key Accounts
- founded HiPP Turkiye
Coordinator Area Sales Management・Central/Eastern Europe and Asia 2001-2006
- Responsible for sales & marketing in markets across Central & Eastern Europe, North Africa, Near-East and Asia over time.
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